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Article Snippet: The old wives tale amongst the even older wives in the adult industry is that affiliate marketing makes your ad cash work harder than any other method as you only fork out once your software has tracked a sale. But, like so many hoary old chestnuts, the tale sidesteps the whopping charges that can wipe out profitability at a stroke.
The old wives tale amongst the even older wives in the adult industry is that affiliate marketing makes your ad cash work harder than any other method as you only fork out once your software has tracked a sale. But, like so many hoary old chestnuts, the tale sidesteps the whopping charges that can wipe out profitability at a stroke. The biggest adult web property across the globe, according to the market research conglomerate Alexa, offers adult video for nothing to all who visit it. Indeed, crunching their numbers it's possible to work out that 21.5m people a day (or 1% of all those who are able to go online - across the planet) visit this site. Behemoths like this site draw on vast affiliate networks to generate some of their visitors. Nevertheless, unless these affiliate databases are ruled with an iron fist it's possible that they can become a parasite, a leech sucking the lifeblood out of your business. What's another name for this lifeblood? Bandwidth. The explosion in online video has lead to a global drought in bandwidth and adult video is no exception generating huge invoices for adult site owners. Sites that run programs containing unscrupulous affiliates may suddenly be assaulted by waves of poor quality traffic. Even if you isolate the culprits and eject them from your program you will still be sent the bill for the bandwidth consumed. These selfish, errant scammers can set the revenue share bar artificially low for all of these other, genuine affiliate colleagues. The good guys are left carrying the can for the transgressions of the few, with a much harder time in making their genuine traffic pay. The shaved percentages will only drive the shady affiliates to drive even more useless, robotic traffic at sites in a frantic attempt to claw back their ill-gotten returns. A recent trend that is further hammering down affiliate returns is the vast volume of free adult content been given gratis to visitors in a misguided attempt to secure a paid sale. This kamikaze tactic has cheese grated conversions to all time lows. A minute number of visitors now convert, with a typical traditional ecommerce site being 3400% more likely to turn a visitor into a sale. These double blows of miniscule payouts and tiny conversion ratios means that affiliates are reeling, unable to make an honest profit. The very people who built the adult industry online, affiliates, are now being left at the altar every time the marriage between pay site and surfer is consummated. It's make or break time for the adult industry. Legions of adult developers have migrated to new ways of making their content pay and PPC is a fine example. Ads are created by the merchants themselves which means an accurate depiction of the content a surfer can really expect to find, meaning it's more likely they will prise open their wallets. Furthermore, by shunning the trading programs which control much of the adult internet and instead embracing PPC, adult website owners get to move real visitors about who have elected to click on a clear and specific message about a genuine site. This removal of doubt of provenance means visitors more likely to buy. By shifting to more open forms of traffic generation adult webmasters on both sides of the coin can begin to heal the wounds that a legacy of overreliance of affiliate monetisation has delivered.
Article Source: http://www.techcentralpublishing.com
About The Author:
Tom writes about adult pay per click and adult advertising.
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Source: http://www.techcentralpublishing.com
